Remarketing vs. Retargeting: What’s the difference?

17 February 2016 / By John

Remarketing vs. Retargeting: What’s the difference?

There’s a lot of technology out there right now around marketing to people who’ve already come in contact with your brand. Whether they visited your site, saw an ad someplace else, clicked on a PPC ad, or filled out a form on your site, you now have the capability to market to them again.

There are two main terms you hear when talking about this approach; Remarketing and Retargeting. Since they pretty much sound the same, let’s explore the differences between the two, the various tools that are available to execute these campaigns, and talk about the use cases in which each tactic is useful.

There’s a lot of technology out there right now around marketing to people who’ve already come in contact with your brand. Whether they visited your site, saw an ad someplace else, clicked on a PPC ad, or filled out a form on your site, you now have the capability to market to them again.

Mike Arsenault

http://rejoiner.com/resources/remarketing-vs-retargeting-whats-the-difference/

OK, so we’ve established that “retargeting” uses display advertisements as the primary medium and that “remarketing” uses email. That is, unless you’re Google. Larry & Sergey, FTW.

It’s not just Amazon who thinks email remarketing is a sound strategy. 25% of the Internet Retailer 1000 (the top 1000 retailers in the world by revenue) send shopping cart abandonment email to their customers